%0 Journal Article %J Subst Use Misuse %D 2013 %T Reaching soldiers with untreated substance use disorder: lessons learned in the development of a marketing campaign for the Warrior Check-Up study. %A Walton, Thomas O %A Walker, Denise D %A Kaysen, Debra L %A Roffman, Roger A %A Mbilinyi, Lyungai %A Neighbors, Clayton %K Adult %K Community-Institutional Relations %K Female %K Focus Groups %K Humans %K Interviews as Topic %K Male %K Marketing %K Mental Disorders %K Middle Aged %K Military Personnel %K Patient Acceptance of Health Care %K Program Development %K Program Evaluation %K Substance-Related Disorders %K United States %K United States Department of Defense %X

The Warrior Check-Up, a confidential telephone-delivered intervention, is designed to reach active-duty soldiers with untreated substance-use disorder at a large U.S. military base. This paper describes the development and successful implementation of the study's marketing strategies at the recruitment period's midpoint (2010-2012). Qualitative analyses of focus groups (n = 26) and survey responses (n = 278) describe the process of campaign design. Measures of demographics, media exposure, post-traumatic stress, anxiety and depression gathered from callers (n = 172) are used in quantitative analysis assessing the campaign's success in reaching this population. Implications, limitations, and suggestions for future research are discussed. Department of Defense provided study funding.

%B Subst Use Misuse %V 48 %P 908-21 %8 2013 Jul %G eng %N 10 %R 10.3109/10826084.2013.797996